[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.aquavita.cz\/tri-knihy-ktere-ma-uspesny-copywriter-v-knihovne\/#Article","mainEntityOfPage":"https:\/\/www.aquavita.cz\/tri-knihy-ktere-ma-uspesny-copywriter-v-knihovne\/","headline":"T\u0159i knihy, kter\u00e9 m\u00e1 \u00fasp\u011b\u0161n\u00fd copywriter v knihovn\u011b","name":"T\u0159i knihy, kter\u00e9 m\u00e1 \u00fasp\u011b\u0161n\u00fd copywriter v knihovn\u011b","description":"Hodn\u011b lid\u00ed se pt\u00e1, jak se st\u00e1t copywriterem. Jednoduchou radou je samoz\u0159ejm\u011b studium PR a marketingu. Pr\u00e1v\u011b copywriting je ale specifick\u00fdm \u0159emeslem, ke kter\u00e9mu nesta\u010d\u00ed jen titul. \u010clov\u011bk mus\u00ed m\u00edt alespo\u0148 minim\u00e1ln\u00ed tal pro psan\u00ed text\u016f a stylistiku jazyka a notnou d\u00e1vku kreativity. Copywriting je ned\u00edlnou sou\u010d\u00e1st\u00ed online marketingu a webov\u00e9 anal\u00fdzy, d\u00edky kter\u00e9 nem\u00e1 […]","datePublished":"2025-11-27","dateModified":"2025-11-27","author":{"@type":"Person","@id":"https:\/\/www.aquavita.cz\/author\/#Person","name":"","url":"https:\/\/www.aquavita.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/014a645f9f16d49aceddb25e316448c724bd78e7db0ee7a34c29417d5ca39ef1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/014a645f9f16d49aceddb25e316448c724bd78e7db0ee7a34c29417d5ca39ef1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"aquavita.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.aquavita.cz\/wp-content\/uploads\/img_a309563_w2185_t1520500078.jpg","url":"https:\/\/www.aquavita.cz\/wp-content\/uploads\/img_a309563_w2185_t1520500078.jpg","height":0,"width":0},"url":"https:\/\/www.aquavita.cz\/tri-knihy-ktere-ma-uspesny-copywriter-v-knihovne\/","wordCount":396,"articleBody":"Hodn\u011b lid\u00ed se pt\u00e1, jak se st\u00e1t copywriterem. Jednoduchou radou je samoz\u0159ejm\u011b studium PR a marketingu. Pr\u00e1v\u011b copywriting je ale specifick\u00fdm \u0159emeslem, ke kter\u00e9mu nesta\u010d\u00ed jen titul. \u010clov\u011bk mus\u00ed m\u00edt alespo\u0148 minim\u00e1ln\u00ed tal pro psan\u00ed text\u016f a stylistiku jazyka a notnou d\u00e1vku kreativity.Copywriting je ned\u00edlnou sou\u010d\u00e1st\u00ed online marketingu a webov\u00e9 anal\u00fdzy, d\u00edky kter\u00e9 nem\u00e1 nap\u0159\u00edklad e-shop nouzi o klienty. A\u010dkoli tvorba perfektn\u00edch text\u016f se ned\u00e1 jen tak lehce nau\u010dit, p\u00e1r rad p\u0159ece jenom existuje. A ty v\u011bt\u0161inou poch\u00e1zej\u00ed od t\u011bch nejlep\u0161\u00edch v\u00a0oboru.365 copytrik\u016f Michaely Mu\u017e\u00edkov\u00e9Nejl\u00e9pe se u\u010d\u00ed z\u00a0konkr\u00e9tn\u00edch p\u0159\u00edklad\u016f. Copywriterka Michaela Mu\u017e\u00edkov\u00e1 rozd\u011blila svoji knihu do tematick\u00fdch okruh\u016f, ve kter\u00fdch najdete nespo\u010det princip\u016f a pravidel. Jak ps\u00e1t chytlav\u00e9 nejen titulky, ale i let\u00e1ky, emaily nebo popisky vysv\u011btluje autorka ve \u010dtrn\u00e1cti kapitol\u00e1ch. Jeden trik na jeden den.Web ostr\u00fd jako b\u0159itvaJan \u0158ez\u00e1\u010d nen\u00ed ostr\u00fd pouze sv\u00fdm p\u0159\u00edjmen\u00edm, ale i p\u0159\u00edstupem ke \u0161patn\u011b zpracovan\u00fdm web\u016fm. B\u011bhem sv\u00e9 dlouholet\u00e9 praxe v\u00a0oboru webdesignu se s\u00a0takov\u00fdmi p\u0159\u00edpady potkal nes\u010detn\u011bkr\u00e1t. Proto sepsal tuto knihu o metod\u00e1ch a pravidlech tvorby a spravov\u00e1n\u00ed web\u016f.Stephen King: O psan\u00edU\u017e samotn\u00e9 jm\u00e9no slavn\u00e9ho spisovatele vzbuzuje d\u016fv\u011bru v\u00a0ka\u017edou radu ohledn\u011b psan\u00ed. Jednoduch\u00fd n\u00e1zev rozhodn\u011b dostate\u010dn\u011b nezastupuje bohat\u00fd obsah. Kniha se net\u00fdk\u00e1 reklamn\u00edch text\u016f, ale psan\u00ed jako takov\u00e9ho. V\u00a0jeho p\u0159irozenosti a jednoduchosti. Pro Kinga je z\u00e1sadn\u00ed zanechat stopu v\u00a0\u017eivot\u011b \u010dten\u00e1\u0159e. A to je mantra, kter\u00e1 by nem\u011bla b\u00fdt ciz\u00ed ani copywriter\u016fm.D\u00edky psan\u00ed reklamn\u00edch text\u016f se nau\u010d\u00edte, jak se\u0161roubovat vodovodn\u00ed baterii, pro\u010d p\u00edt houbu kombuchu, nebo jak\u00e1 p\u016fj\u010dka a hypot\u00e9ka je nov\u00e1 na trhu. A abyste ka\u017ed\u00e9 t\u00e9ma, kter\u00e9 v\u00e1m kdy p\u0159ijde pod ruku, s\u00a0nadhledem a humorem pojali a dostali do pov\u011bdom\u00ed klient\u016f, mus\u00edte \u010d\u00edst. Na jedn\u00e9 stran\u011b beletrii, na stran\u011b druh\u00e9 p\u0159\u00edsp\u011bvky na Twitteru od novin\u00e1\u0159\u016f nebo copywriter\u016f. A uvid\u00edte, kolik neot\u0159el\u00fdch slovn\u00edch h\u0159\u00ed\u010dek se na soci\u00e1ln\u00ed s\u00edti nau\u010d\u00edte.                                                                                                                                                                                                                                                                                                                                                                                        5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"T\u0159i knihy, kter\u00e9 m\u00e1 \u00fasp\u011b\u0161n\u00fd copywriter v knihovn\u011b","item":"https:\/\/www.aquavita.cz\/tri-knihy-ktere-ma-uspesny-copywriter-v-knihovne\/#breadcrumbitem"}]}]